Amazon Working With Government Agency to Curb Sale of Fake Super Bowl Merchandise

Counterfeit sales comprise a large part of Amazon's total sales volume.


Amazon is working with the National Intellectual Property Rights Coordination Center (NIPRCC) to crack down on the sale of fake Super Bowl goods. The NIPRCC is a government watchdog agency that in part targets counterfeit activities. The U.S. Immigration and Customs Enforcement oversees the NIPRCC.

Together, Amazon and the NIPRCC will share intelligence data in real-time before the game on Sunday, as well as during the game and after it is concluded. This year’s Superbowl game is between the Tampa Bay Buccaneers and the Kansas City Chiefs.

Amazon said information about suspected counterfeiters would be gathered in Tampa, where the Super Bowl game will be held. Online stores and U.S. points of entry will also gather intel on any suspected counterfeit activity. Supply routes, physical addresses, and shipping information are all types of information that might be shared between Amazon and NIPRCC agents.

Last Wednesday, the Office of Homeland Security said that its department had already seized over 169,000 fake sports memorabilia items from last year’s Super Bowl. The counterfeit items are worth $45 million.

Amazon’s own effort is part of its “Operation Fulfilled Action” initiative that it launched last November. The operation united its Counterfeit Crimes Unit (CCU) with the International Property Rights Center. The CCU was launched in 2020 during the summer and has investigators, former federal prosecutors, and data analyst specialists as part of its team. Together, they monitor the site for information leading to counterfeiters and work with prosecutors to prosecute offenders at the federal level.

Counterfeit goods from third parties on the e-commerce site account for more than half of Amazon’s total sales. Counterfeit sales pressure name brand merchandisers to lower prices to compete with fake products. Amazon has rolled out programs to detect counterfeit sales and block those listings and accounts while also challenging offenders in court.


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