Target to Add Third-Party Sellers to New Online Marketplace

New sellers will be able to sell on Target’s new site by invitation only.

In a move that could spell more competition for dominant e-commerce companies like Amazon and eBay, Target is opening its new online marketplace to third-party sellers. However, unlike Amazon, Target plans to curate its sellers and bring them onboard by invitation only.

According to a press release on its website, the new marketplace will be known as Target + (Plus). The company wants to bring on sellers whose products align with consumer searches and desires. So far, electronics’ company, Casio, and sporting goods retailer, Mizuno, have made the list of third-party vendors Target hopes to unveil on its online marketplace.  The brands and products selected are expected to expand Target’s product selection, which currently includes home, electronics, sporting goods, and toys.

The initiative is still in its early stages and is a bold move by Target to become more relevant in the e-commerce space. There’s a potential for more products to reach its consumers while attracting new buyers to its website. It also opens the doors for more sellers to have a wider audience for its products.

“Guests look to Target for great products. With Target +, we aim to give them easy access to even more great products by partnering with best-in-class specialty and national brands that will help guests save and get more done in just one stop to Target.com,” Rick Gomez, Target’s marketing and digital exec explained.

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